La Palma cruise tourist product club
Why a tourist product club?
The Cruise Tourist Product Club in La Palma was created to address the need to differentiate La Palma as a tourist destination, taking advantage of all the resources the island has to offer and adapting them to emerging consumer demands, such as sustainable tourism, tourism with new technologies and experiential tourism.
La Palma is an island rich in resources and tourist activities, and by offering an organised range of services it could provide a better experience for those who visit it on a cruise. To achieve this, a set of products has been developed, taking into account the time available to visitors.
- Use of an emblem (trademark) designed for this purpose
- Availability of specific promotional material
- Participation in tourism fairs in the sector
- Training on the La Palma Biosphere Reserve Product Club
- Specific training in legal requirements applicable to the sector
- Training for business innovation
- Training to improve service
- Specific meetings focused on the sector
- Specific meetings with marketing agents
The current requirements defined by the La Palma Biosphere Reserve Product Club apply for the following activities:
Also, bearing in mind the characteristics of the market in this respect, a time limit needs to be established for visiting and reaching the resource. It is recommended that tourist resources and businesses to be included should lie within a 60-minute radius by road from Santa Cruz de la Palma.
To develop the necessary actions to implement the Cruise Tourist Product Club, so as to promote services associated with the rural world of the island of La Palma
To enhance the protection, conservation and dissemination of natural and cultural heritage
To promote the economic and social revitalization, and the quality of life, of the community
To highlight the resources linked to the territory, natural heritage and culture of the Canary Islands and La Palma
To foster cooperation between local public authorities and public-private partnership
To improve profitability and encourage wealth creation in the tourist destination
To diversify activities, services and experiences
To improve the quality of existing services
To boost the competitiveness of businesses
To promote collaboration and networking among tour operators and agents
To promote the creation, development and marketing of sustainable tourism products and services
To diversify options and penetrate new market niches
To increase tourist satisfaction