La Palma Biosphere Worldwide Reserve

La Palma cruise tourist product club

Why a tourist product club?

The Cruise Tourist Product Club in La Palma was created to address the need to differentiate La Palma as a tourist destination, taking advantage of all the resources the island has to offer and adapting them to emerging consumer demands, such as sustainable tourism, tourism with new technologies and experiential tourism.

La Palma is an island rich in resources and tourist activities, and by offering an organised range of services it could provide a better experience for those who visit it on a cruise. To achieve this, a set of products has been developed, taking into account the time available to visitors.

Specific promotion

  • Use of an emblem (trademark) designed for this purpose
  • Availability of specific promotional material
  • Participation in tourism fairs in the sector

Training

  • Training on the La Palma Biosphere Reserve Product Club
  • Specific training in legal requirements applicable to the sector
  • Training for business innovation
  • Training to improve service

Networking

  • Specific meetings focused on the sector
  • Specific meetings with marketing agents

Requirements

The current requirements defined by the La Palma Biosphere Reserve Product Club apply for the following activities:

Also, bearing in mind the characteristics of the market in this respect, a time limit needs to be established for visiting and reaching the resource. It is recommended that tourist resources and businesses to be included should lie within a 60-minute radius by road from Santa Cruz de la Palma.

OBJECTIVES

To develop the necessary actions to implement the Cruise Tourist Product Club, so as to promote services associated with the rural world of the island of La Palma

gardening-icon-green-07

Enhance

To enhance the protection, conservation and dissemination of natural and cultural heritage

gardening-icon-green-06

Promote

To promote the economic and social revitalization, and the quality of life, of the community

gardening-icon-green-05

Highlight

To highlight the resources linked to the territory, natural heritage and culture of the Canary Islands and La Palma

gardening-icon-green-02

Cooperation

To foster cooperation between local public authorities and public-private partnership

gardening-icon-green-07

Profitability

To improve profitability and encourage wealth creation in the tourist destination

gardening-icon-green-06

Diversify

To diversify activities, services and experiences

gardening-icon-green-05

Quality

To improve the quality of existing services

gardening-icon-green-02

Competitiveness

To boost the competitiveness of businesses

gardening-icon-green-07

Collaboration

To promote collaboration and networking among tour operators and agents

gardening-icon-green-06

Sustainable services

To promote the creation, development and marketing of sustainable tourism products and services

gardening-icon-green-05

New markets

To diversify options and penetrate new market niches

gardening-icon-green-02

Satisfaction

To increase tourist satisfaction

La Palma Reserva Mundial de la Biosfera
CONTACT US

(+34) 922 415 417
info@lapalmacruceros.es

Calle Francisco Abreu, nº 9

38700 Santa Cruz de La Palma

Santa Cruz de Tenerife

Canary Islands, Spain

With the financial support of the Regional Ministry of Tourism, Culture and Sports

This website uses cookies to improve your user experience. If you don’t leave this website and carry on using it you are consenting to the cookies and accepting our cookies policy; click on the following link for more information. ACEPTAR

Aviso de cookies